Exclusivity of any POSM is mostly determined by their placing location. We usually work with lux brands and understand very clearly the importance of visual connection of POSM with the location concept. But itt is very important to stand out, be very conspicuous, but at the same time pleasing and relevant. That's the task we normally have for these brands. And most of all we love to use the most progressive materials for these briefs. And at the end we always get something really unique!